Just Plain Nuts.
Quote: Like spectators at a gladiator fight, they were there to witness the highly charged and bizarre spectacle of men bloodying each other in what’s known as mixed martial arts, taking place inside an eight-sided ring surrounded by a chain-link fence. The Ultimate Fighting Championship, a Las Vegas company that started as a smut like fight club that’s now worth maybe $1 billion in 2008 and is drawing competitors like flies to blood. The Fertittas field pleas from private equity and media firms to sell UFC. Those offers, they assert, exceed $1 billion. Not a bad return on investment for something they paid a mere $2 million for in 2001. http://www.forbes.com/forbes/2008/0505/080.html/
Dana White during 2014 revealed in a recent interview with Financial Times that UFC is worth something to the tune of $3.5 billion. That's up considerably from the $2 billion Lorenzo Fertitta claimed in a New York Times interview several years ago, suggesting UFC is the most valuable sports franchise on the planet. http://www.mmamania.com/2014/3/25/554452...-times-mma
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