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As seen on TV: Advertising for an ad skipping generation
06-25-2014, 05:48 PM #1
Octo Mother Superior
Posts:41,191 Threads:1,536 Joined:Feb 2011
In the US, programmes are often indistinguishable from the ad breaks between them. Primetime soaps and sitcoms including Days Of Our Lives, Modern Family and Chuck regularly shoehorn infomercial-like scenes into the drama, and reality shows are even worse (American Idol clocked up an impressive 577 placements in 2011). Even supposedly sophisticated shows such as 30 Rock, Breaking Bad and The Office indulge in it, often with a knowing wink to viewers at the distastefulness of it all.

One factor fuelling the rise of product placement is that traditional advertising breaks aren't hitting home like they used to. We love our new era of quality television so much, we'll do anything we can to watch it uninterrupted, whether that means paying subscriptions, watching on DVD, streaming and downloading online (legitimately or illegally), or, most often, using PVRs to fast-forward over the ad-breaks. According to research, 90% of households with digital recording use it to skip ads.

"There's a growing realisation that we're being trained to be blind to advertising," says Mark Popkiewicz, CEO of British-based advertising company Mirriad. "That is undoubtedly going to drive a very hard equation between the people who are putting the advertising dollars on the table and the people who are distributing the content and trying to make the economics work. Certainly something has to change."


But I'm sure product placement hasn't escaped anyone... coffeetime.gif
06-25-2014, 09:57 PM #2
bohica Member
Posts:1,558 Threads:208 Joined:Feb 2011
"But I'm sure product placement hasn't escaped anyone... "

It has escaped me, I don't watch TV.*
I sometimes view YouTube just to see the Super Bore commercials, supposedly the best of the year, certainly the most expensive.
I did watch the final game of the Stanley Cup, as a lot of Slovaks follow it intensely.
(Gabarick ? on the Kings is from Trencin, Slovakia.)
Now everyone named Martinez is a cousin of the player who shot the winning goal.

I'm in my seventh decade on Earth. I know things.
06-25-2014, 10:50 PM #3
Octo Mother Superior
Posts:41,191 Threads:1,536 Joined:Feb 2011
We watch movies and you see plenty of it there too.

lol @ Slovaks
06-26-2014, 05:14 PM #4
UniqueStranger Art in my heart
Posts:15,022 Threads:442 Joined:Jun 2012
I don't mind watching commercials if they are done intelligently, and/or with good music or humour - and have a human touch.

06-26-2014, 05:55 PM #5
Octo Mother Superior
Posts:41,191 Threads:1,536 Joined:Feb 2011
Sure there are fun and well made commercials, but no matter how great I don't want to see them more than once. Tops.



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