As of Thursday, users can purchase and ship products from more than a hundred 'Facebook Gifts' vendors with a few clicks on the company's website.
Facebook, which can store credit card data for users, will make money by taking a cut of each gift transaction.
The amount varies based on the individual deals it has struck with vendor partners, the company said without disclosing specifics.
Facebook hopes to change that by getting users used to the idea of giving small gifts as part of their social routine.
"People already use Facebook to communicate with their friends and share all of their life moments," said Lee Linden, a Facebook product manager heading the Gifts feature.
"Gifting is just a natural extension of that behavior. It makes a lot of sense for us not to just say 'Happy Birthday' but to send a gift, not just say 'I love you' but send some flowers."
Read more: http://www.dailymail.co.uk/sciencetech/a...iends.html