Quote:New York Times to Put Up Paywall March 28
NEW YORK -- New York Times Co. said Thursday it would put up its long-awaited paywall at NYTimes.com on March 28 in the US and around the world.
The company launched digital subscriptions in Canada Thursday to "fine-tune the customer experience" before the wider rollout.
For customers who do not subscribe to the print paper at home, NYTimes.com and a New York Times SmartPhone app will be priced at $15 a month.
All NYTimes.com users can see 20 articles a month for free; after that, they will be asked to pay for site access.
Advertisers don't like it, analysts are unconvinced.
A total collapse in traffic happened when thetimes.co.uk put up a paywall, most advertisers abandoned the site almost immediately.
From independent.co.uk Rob Lynam, head of press trading at the media agency MEC, whose clients include Lloyds Banking Group, Orange, Morrisons and Chanel, says, "We are just not advertising on it. If there's no traffic on there, there's no point in advertising on there." Lynam says he has been told by News International insiders that traffic to The Times site has fallen by 90 per cent since the introduction of charges.
Even though this will certainly mean the death of the New York Times, and due to the continuous lying, cover ups etc. most people have simply outgrown the concept of mainstream news. No one trusts the press, and with damn good reason.
Lets face it, It doesn't stand a snowballs chance in hell of working anyway, however that wont deter the ever egomaniacal Murdoch in his quest to run this ship aground.
Must be rough to be batshit senile and at the the helm of a dead industry. Sucks to be him.