Petri Paarnio, director of Santa Claus Licencing, the firm that holds the rights to market the Santa Claus name in Finland, wants to see him bring joy to children’s hearts but also to generate business — all year round and all around the world, starting with China.
“Santa Claus is an icon. He stands for symbols like good health, solidarity, and values like giving without always expecting something in return,” he said.
Santa Claus Licencing and Finnish tourist authorities both feel the iconic brand could spawn a multi-million-euro industry including computer games, international events, theme parks and merchandising.
As it is, thousands of tourists flock each Christmas to the Arctic city of Rovaniemi, the capital of Finland’s northernmost Lapland region, in search of the “authentic” Santa Claus experience.
Finish conspiracy to make us all pay Santa Tax.