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Finnish company seeks to corner Chinese market on ‘Santa’
12-23-2013, 11:22 PM #1
Wayne5 Member
Posts:617 Threads:61 Joined:Nov 2013
As a brand, Santa Claus has one major flaw: he is only really valuable a few weeks at the end of each year. In Finland, they’re trying to do something about this.

Petri Paarnio, director of Santa Claus Licencing, the firm that holds the rights to market the Santa Claus name in Finland, wants to see him bring joy to children’s hearts but also to generate business — all year round and all around the world, starting with China.

“Santa Claus is an icon. He stands for symbols like good health, solidarity, and values like giving without always expecting something in return,” he said.

Santa Claus Licencing and Finnish tourist authorities both feel the iconic brand could spawn a multi-million-euro industry including computer games, international events, theme parks and merchandising.

As it is, thousands of tourists flock each Christmas to the Arctic city of Rovaniemi, the capital of Finland’s northernmost Lapland region, in search of the “authentic” Santa Claus experience.


coffeetime.gif Finish conspiracy to make us all pay Santa Tax.
12-23-2013, 11:55 PM #2
Octo Mother Superior
Posts:41,287 Threads:1,556 Joined:Feb 2011
All your santa tax are belong to me. xmasbutt.gif

China flies in Finnish Santas

"For this gig our client has asked us to speak Finnish. They say it sounds so magical and Christmas-like. So I guess I’ll tell some stories to the kids in Finnish."
Asia is a particularly attractive growth market, thanks to the excellent links provided by the national carrier Finnair. The lack of any historical cultural baggage also provides an interesting opportunity: Santa could become a year-round character, rather than just a Christmas thing.


Great! damned.gif Santa all year. aaah2.gif
12-23-2013, 11:58 PM #3
Wayne5 Member
Posts:617 Threads:61 Joined:Nov 2013
rofl.gif rofl.gif rofl.gif
12-24-2013, 12:05 AM #4
JayRodney ⓐⓛⓘⓔⓝ
Posts:30,424 Threads:1,481 Joined:Feb 2011
Quote:They say it sounds so magical and Christmas-like.

blink.gif They should hear it down at the bar when everybody's drunk and on the verge of throwing punches. chuckle.gif
Magical is not a term I'd use.

12-24-2013, 03:52 AM #5
Wayne5 Member
Posts:617 Threads:61 Joined:Nov 2013
rofl.gif All those vowels! gaah.gif My ears hurt just thinkin about it!



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