The paywall, which will be fully rolled out March 28, allows readers to access up to 20 articles a month for free before they're asked to cough up some cash. Premium access costs between $15 and $35 a month, depending on the level of service. The "walled garden" approach has many caveats; access via articles posted on Facebook and Twitter is unrestricted. So as many have noted, it was only a matter of time before a twitter feed like the one the Times is trying to squash was created. In fact, @freenyt was born less than 12 hours after the paywall plans were announced last week.
Read it all at PCmag.com
Advertisers don't like it, analysts are unconvinced.
A total collapse in traffic happened when thetimes.co.uk put up a paywall, most advertisers abandoned the site almost immediately.
From independent.co.uk Rob Lynam, head of press trading at the media agency MEC, whose clients include Lloyds Banking Group, Orange, Morrisons and Chanel, says, "We are just not advertising on it. If there's no traffic on there, there's no point in advertising on there." Lynam says he has been told by News International insiders that traffic to The Times site has fallen by 90 per cent since the introduction of charges.
I suppose Murdoch wants to run this ship aground as well.