Diet drinks could become a sweeter prospect after scientists created a compound (GIV3616) to banish the bitter aftertaste of sugar substitutes.
Low-calorie artificial sweeteners used in popular fizzy drinks are often criticised for leaving a metallic flavour in the mouth.
But the â€˜bitter blockerâ€™, which is tasteless in itself, prevents tart tastes being sensed by the tongue.
â€˜Blocking these flavours, which we call off-notes, could help consumers eat healthier and more varied diets.
â€˜It could encourage them to switch to low-calorie soft drinks and help children and seniors swallow bitter-tasting medicines.â€™
The bitter blocker is expected to be of most use to the 25 per cent of the population labelled â€˜super-tastersâ€™ because their genetic make-up makes bitter foods taste particularly sharp.
The compound is expected to go on sale in the U.S. this summer, with the first products to contain it likely to include diet drinks.
The conference heard that the food and drug industries traditionally relied on salt, fat and sugar to hide unpleasant flavours, but health concerns have shifted the focus to compounds that change how the tongue senses tastes.
Read more: http://www.dailymail.co.uk/sciencetech/a...t-pop.html
Yes, more chemicals in my food will certainly help me make healthier choices