Putting aside the prospect of a clash with Athens, Angela Merkel has made a passionate appeal to the German public to back the eurozone “dream.”
The German chancellor today launched a bold marketing campaign with the slogan: “I want Europe”.
“Europe is not just a matter of the intellect – Europe is and remains above all a matter of the heart,” she said in a video clip which launched a nationwide campaign. She added: “We have [European integration] to thank for our peace, our prosperity.”
The campaign was backed by German companies, as well as celebrities, sports stars, former politicians and ordinary workers. Their clips ended with the phrase: “They know why Europe is good for us.”
They know why Europe is good for us even if we don't?