And the controversy started with this tweet:
<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">If you're not cooking with these greens, you need to be! How to cook collards: <a href="https://t.co/2lk2bMnKdS">https://t.co/2lk2bMnKdS</a> <a href="https://twitter.com/hashtag/HealthYeah?src=hash">#HealthYeah</a> <a href="https://t.co/YqBPXg3uus">pic.twitter.com/YqBPXg3uus</a></p>— Whole Foods Market (@WholeFoods) <a href="https://twitter.com/WholeFoods/status/687665527553134592">January 14, 2016</a></blockquote>
Yeah, really un-PC
A grocery store urging people to eat a vegetable is not “appropriation.” And there is no norm whereby identity groups are “credited” for a veggie that they consume. Indeed, many would’ve been offended had Whole Foods Tweeted, “If you're not cooking with collard greens like black people do, you need to be.” Yet this wasn’t just an idiosyncratic opinion piece. CNN was far from alone.
Because it's one of the most important issues of today, along with climate change