Spidey was always hetrogeek, and torn between MJ and Gwen Stacy. Somehow for 50 years or so, that actually worked.
Why not just invent something new and different if they conclude it's necessary to appeal to whatever target audience?
Innovate rather than alter the existing alter ego.
Lets face it, most superheros wear boots with leotards, and some even wear their underwear on the outside of their pants. Seriously, how can you make 'em any gayer?