Same for us US. Many of the chain brands we've replaced with Lidl offerings.
Overall, better quality and far less expensive. Lidl's cottage cheese for example is a hundred times better and creamier than the grocery cartels at half the price.
Lidl has duck on sale this week, fekk, we can't even get duck at the other stores.
The other biggie is Lidl has forced the big chains to carry more variety.
When I first moved here, the big stores were all fish, potatoes and sweets.
They were offering the same fare ass the Finns had bought since the 50's fer crap sake, they had to step up to the plate and lower prices, proving competition is win win for the consumer.