A PARTY with beer, lobster and edible gold may sound like fun but the metaverse will quickly kill the vibe.

Heineken just hosted an event in the metaverse and offered the chance to 'drink' the brand's first virtual beer.

I was invited into the metaverse to 'try' the new beer, which is called virtual Heineken Silver.

After talking to a metaverse bouncer, guests were allowed inside the virtual reality brewery.

It's complete with horizontal tanks for 'brewing' the virtual beer and the party upstairs involved dancing, virtual lobster and edible gold.

Of course, anyone attending the event would have left both hungry and thirsty as the metaverse is still very much like playing the Sims.

more - https://www.the-sun.com/tech/4918965/metaverse-drinking-beer-heineken/

This is fail. Hard to express the amount of disinterest I have in this latest Zuck venture. In a related article

 

https://www.the-sun.com/tech/4892654/mark-zuckerberg-metaverse-fail-nintendo/

MARK Zuckerberg's metaverse plans have been questioned by a former Nintendo executive.

Reggie Fils-Aime, who used to be the president of Nintendo of America Inc., thinks Facebook won't play a big role in our metaverse future.

Zuckerberg even changed the name of the Facebook corporation to Meta in order to better reflect his company's future plans.

The billionaire has been vocal about his metaverse world and his expectations that humans will one day live most of their lives in virtual reality.

However, Fils-Aime doesn't think Zuckerberg or Meta will play a big role in this.

According to Bloomberg, the gaming expert said: "Facebook itself is not an innovative company.

"They have either acquired interesting things like Oculus and Instagram, or they’ve been a fast follower of people’s ideas.

"I don’t think their current definition will be successful."

Fils-Aime suggested that Meta, formerly Facebook, is a company that copies, not creates.

He thinks smaller companies will play a much larger role in creating a metaverse world that we could live our everyday lives in.